The guide

For businesses · Step 4 of 7

Publishing and promoting

Going live, boosts, sharing, and what you can still change.

Going live

When you publish, your giveaway appears on Discover, your followers are notified, and it gets a shareable public link. Share that link everywhere you already have an audience — your story, bio, receipts, in-store signage.

Boosts

A boost puts your giveaway in the featured slots on Discover for 24 hours, or until it ends — whichever comes first. Your plan includes boosts each period, and you can buy more. Boosting a giveaway that's about to close is usually wasted; boost early, or just before a weekend.

What you can and can't change

Once a giveaway is live, its prize, mechanic and winner count are locked — participants have already acted on those terms and changing them would be unfair. You can still end a giveaway early, and unpublish before anyone enters.

Brand assets

The Media Kit has "Featured on Zewards" and "Verified by Zewards" badges, ready in SVG and PNG, for your own posts, packaging and storefront.